Torn for The Mountain
Since the brand’s inception, Torn has been inspired by The Mountain tee shirts. “I have always been inspired by animals and the concept of Americana, Native American imagery and the great outdoors,” says designer Ronny Kobo. “My travels and experiences have been the strongest influence and inspiration to my collection, and I always admired The Mountain collection while I was shopping for inspiration in outdoor stores, nature preserves and zoos. From wolves to eagles to landscape inspiration in soft screen prints, the line brings me back to my love for the outdoors: the world is breathtaking, and what is better than art imitating life?”
Kobo contacted The Mountain with the concept of collaborating on their art vision with her already-established contemporary collection available in designer department stores and boutiques worldwide. The Mountain company has been a subculture of outdoorsy ‘hippie’ printed tees for over 15 years and distributes to over 600 stores from “mom and pop” country stores to wildlife preserves and museums. The company recently decided that it wanted to make an entry into the better market and knew that a collaboration with Torn was a perfect fit.
“We have seen other designer brands try to imitate what we are doing,” said art director Michael Mcgloin, “but we just never really loved what we saw. Our collaboration with Torn provided us with the organic synergy between Ronny’s fashion sense and our screen expertise.”
The collection consists of over 60 different styles of fine cotton tops, tanks, and tunics, printed in The Mountain’s New Hampshire facility with environmentally-friendly water-based inks.